Marketing Intelligence
Optimizing Multi-Channel Attribution for a Global D2C Brand
The client was spending over $100k/mo across Facebook, Google, and TikTok, but their blended CAC was rising. They were relying on platform-reported ROAS, which was …
Customer Analytics
Predictive Churn Modelling for a B2B SaaS
The company was experiencing a 6% monthly churn rate but had no way to identify at-risk accounts until they had already requested cancellation.
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